To round out the year, I thought I’d do something different from our usual weekly story. This week, let’s take a look at…
- All the stories we covered this year, categorized by career goal
- My top unspoken rule of 2024
- “How do you look and sound so good in your virtual talks?” (subscriber question)
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“I want to succeed in a new job.”
- How to be lucky (Mary-Claire King, generics researcher)
- How to get started (Dhirubhai Ambani, Reliance Industries)
- How to stand out (Ramin Djawadi, composer of Game of Thrones)
- How to spot patterns (Doug Lemov, Teach Like a Champion)
- How to solve problems (Shopify)
- How to get what you want (Bank of America)
- How to understand how things work (Esther Duflo, Nobel Prize in Economics)
“I want to move up in my organization.”
- How to be a contrarian (Sallie Krawcheck, CEO of Ellevest)
- How to become a CEO (Mary Barra, CEO of GM)
- How to find opportunities (IKEA)
- How to hop on trends (Valentine’s Day chocolate)
- How to prove yourself by volunteering (Angela Merkel, former chancellor of Germany)
- How to get your way at work (Presidential elections)
“I want to change careers.”
- How to pick the right work environment (world’s largest tree)
- How to be better, not different (OREO)
- How to find your direction (Made with Lau)
- How to find your role model (Food4Education)
- How to create something unique (SpongeBob Squarepants)
- How to define success for yourself (LVMH)
- How to start with what you have (Marriott)
- How to not lose sight of what you’ve got (Coca-Cola)
- How to find your best next step (American Express)
- How to use being an outsider to your advantage (Panda Express)
“I want to find a mentor.”
- How to find a mentor (Maya Angelou)
- How to approach someone you want to meet (JD Vance)
- How to stay top of mind (Mariah Carey)
- How to tell your personal story (Seabiscuit)
“I want to overcome a setback.”
- How to learn from rejection (Sonia Sotomayor, U.S. Supreme Court)
- How to turn what you lacked into a superpower (ZARA)
- How to identify your assets, strengths, and interests (Orangetheory)
“I want to leave a lasting legacy.”
- How to avoid the competition (Nintendo Switch)
- How to find your audience (Stanley cup)
- How to create a common language (Pantone)
- How to make an impact (Dolores Huerta, founder of United Farm Workers)
- How to avoid fads (Katalin Karikó, Nobel Prize in Physiology or Medicine)
“I want to be more focused.”
- How to outlast the competition (Joe Biden and MrBeast)
- How to stay hungry (Fei-Fei Li)
- How to set achievable goals (Oprah)
“I want to be more productive.”
- How to be more efficient (Disney’s Frozen)
- How to double dip (FedEx)
- How to plan for every possible outcome (James Webb Space Telescope)
“I want to become a better leader.”
- How to surround yourself with the right people (Elon Musk)
- How to figure out what others want (Evan Gershkovich’s prisoner swap)
- How to build a strong team (dog sled teams)
“I want to become a stronger communicator.”
- How to show, not tell (Mad Libs)
- How to create frameworks (Samin Nosrat, Salt Fat Acid Heat)
- How to make your ideas stick (Celeste Ng, author)
- How to disagree with those in charge (Instant noodles)
- How to wow the people who matter (Moana 2)
“I want to be happier.”
- How to find a hobby (Kristen Faulkner, Olympic gold medalist)
- How to start a side hustle (Nike)
- How to find a find fulfillment (Denis Villeneuve, Director of Dune)
- How to control what’s in your control (War of 1812)
UNSPOKEN RULE
My top unspoken rule of 2024
Behind every “overnight success” are years of invisible work.
What did I learn researching and writing 51 famous people or things this year that I didn’t fully realize before?
It takes years—and often decades—to become an “overnight success.” Behind every overnight star is a lot of quiet, heads-down work. We just don’t see it.
So, if you know where you want to be and are wondering why you aren’t there yet—whether it’s a certain company or role or salary or achievement—ask yourself: “How long have I been on this path?” Then, go on LinkedIn and Wikipedia, skim the profiles of 10 people who’ve walked your path, and analyze how long they’ve pursued this path consistently. Chances are, you still have time to go. So, be patient! It takes time to outlast the competition.
Don’t know where you want to go? That’s OK, too! Experimenting is the best way to quickly figure out what you like and don’t like. Start with a side project, as the founders of Nike did.
What’s an “unspoken rule”? They’re what separate those who get ahead in their careers from those who fall behind. Learn more in my Wall Street Journal bestselling book called—you guessed it—The Unspoken Rules.
ASK GORICK
“How do you look and sound so good in your virtual talks?”
Q:
I saw you speak at my school and then saw you speak at my company, both virtually. Both times, I heard people comment about how good your camera looked and how good your audio sounded. How do you do it?
—L
Gorick:
Hi L—I’m honored to hear that you came to not just one but two of my virtual talks!
Given that I speak over 100 times per year, I decided to invest in a more serious home studio setup. For times when I’m on the move (for example if I am speaking in person and need to do another talk from my hotel room), I bring a mobile setup with me.
Here’s everything I use for my home studio:
Here’s everything I bring with me on the road:
You don’t need to invest a lot to get 80% of the way there, though. You’ll look and sound better than the vast majority of people if you focus on:
- A stable internet connection (so plug into an ethernet port wherever you can)
- Good lighting (so sit in front of a window or put a light behind your laptop)
- Good video (so get the $59.99 webcam from my travel kit if you have an older laptop with a bad camera)
- Good sound (so use an external mic—even if it’s the one on your headphones—or, at the very least, avoid sitting in a big room with lot of hard surfaces that will lead to a ton of echo)
See you in 2025!
—Gorick
4 things from me you might find useful:
1. HOW TO SAY IT: Flashcards that teach you to know what to say in every high-stakes professional setting. Free shipping on all orders over $40.
2. The Early Career Success Masterclass: My online course that takes you from day 1 in a new role through to a promotion with 28 modules and 28 cheatsheets (3.5 hours of content).
3. The Unspoken Rules: My Wall Street Journal Bestseller that Arianna Huffington calls “a blueprint for anyone starting their career, entering a new role, or wanting to get unstuck." Used by top companies and MBA programs.
4. Keynote speaking: Including workshops and fireside chats for schools, companies, and non-profit organizations. Let’s connect!
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